Tuesday, December 20, 2011

Norma DeRuggiero is Cool, Calm and One of Hoboken's Brightest Minds in Real Estate

Norma DeRuggerio Impresses Us with Her Personality and Real Estate Savvy

Meet Norma DeRuggerio
Robert DeRuggiero Inc. Realtors
www.deruggiero.com
norma@deruggiero.com

Norma is an active Hoboken in Chamber member and such an inspiring woman in business. Take a moment to get up close and personal with Norma in the interview below as we delve into her business senses to find out what makes her tic.

What inspires you?

Certainly making matches for people so that they have what they want-- in where they live. I have been doing this for over 25 years and it never gets boring, frustrating maybe, but never boring. What truly inspires me is reading the sports page and seeing how we are capable of getting beyond our shortcomings and not only reach but exceed our goals. I am a realtor and I am a jock.
Tennis is my passion. I love to play singles and have the freedom to move around the court.

What strengths do you personally bring to the table when it comes to being an influential woman in business?

I think the older I've gotten, the cooler I've gotten. I know that everything works out one way or another. Sometimes there's a deal, and sometimes there isn't. My strength is remaining calm in the face of adversity and allowing people to see possibility.

What is the latest business obstacle you’ve overcome and how did you do it?

Completing real estate transactions always involve people who want what they want-- when they want it. The trick is to have all parties win. This requires working through the issues so that all parties are whole. Communication and compromise are the key.  

Very true... So, tell us what's different about your business niche that makes you get up and go to work everyday and be your best?

My business is based on referrals. Just about every day I get a call from a past client or someone who knows a past client who suggested they call me. I am disciplined and happy. I look in the mirror each day with a big smile, do my makeup, dress for the day, eat my healthy food and if its my lucky day play tennis or go to the gym. I try to cover all my bases and keep myself fit and healthy. I almost always get on my knees and say a prayer before I leave for the day.

Wow, Norma. You're right on target. Looking great, feeling great and being thankful. Those are incredible business qualities to have and to aspire to have. What's your favorite part about your job?

People! I am so fortunate to deal with some of the most interesting, fascinating, lovely people-- And then, they get to live in Hoboken and it just completes to the incredible community that we have here.

What are some cool new ideas about the business that you’re in that we can help promote to fans who are reading this?

Staging is cool, and then there's virtual staging, even cooler. I have a team of stagers who come in and redo a condo that has tenants and then we take professional pictures. Online buyers are seeing the home at its best. I find that this makes a difference, even though when they walk through its not quite the same. The coolest, and maybe not newest idea is to choose a realtor who has experience and good communication skills. That's very useful.

Nice. Great advice. Well taken. Now, let's have some fun. Tell us a bit about your love for Hoboken.

Your favorite Hoboken restaurant is...

La isla has to be the best and my favorite restaurant in hoboken. You step in and it's like you are in another country, maybe Cuba. The food is loaded with garlic and my favorite is chicken and pork. Sooner or later, you see everyone at the counter of La isla.

Your fave Hoboken hangout is...

I love Pier A. My puppy sees the grass and he takes off from one end to the other. Of course he's not supposed to be on the grass, but he does run fast. It's always a special time when we go down there. I have also had my grandchildren there and the shaded area helps in the summer. The views of course are spectacular.

And your fave Sinatra song?

"Summer Wind" is now playing in my head. There are so many,  this is not a fair question. You should have asked for the top 10!

Hahah! Good call. I'm sure we all have our top 10 songs of Sinatra playing in our heads. Now... to baseball. Do you watch baseball being that it was started here?

Yes, I watch most sports when able. The World Series this year was especially great and worth watching. I love the history of Hoboken and sometimes fantasize about what it was like back when llth street was Elysian Fields. I think it must have been quite beautiful.

If you can give Hoboken a headline as the greatest city in the world, what would it be?
Hip hop hooray for Hoboken on the Hudson!

Great title, Norma. This was an incredible way for our audience to learn more about who you are as a woman in business, as a sincere lady and as a trusted real estate resource within the community. Ladies and gents, when you see Norma in and around town, ask her about her backhand. And of course, send all your peeps her way who need a nice home to nestle into within the mile square town!

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