Introducing "Words of Wisdom" with Raquel Avila

We may have written this post for her, but you ought to know that if anyone can write, it’s Raquel Avila. For years, she has made her way up the corporate ranks in publishing, breaking sales goals, exceeding the expectations of her superiors and clients and basking in the glory of the written and spoken word. The enjoyment of opening a book, reading the back cover for reviews, or even being enlightened from the cover art... those are the moments that Raquel’s business spirit lives highest within. And, she’s happy too! One happy writer... and an incredible storyteller for creatives who want to build their dreams through paperback and hard cover success stories on the shelves and ibooks counters worldwide.

Introducing Our Interview With Raquel Avila...

Raquel Avila
LID Publishing, Inc.
www.lidpublishing.com
www.lidspeakers.com
rockavila@aol.com

What Inspires you?

I'm a storyteller by heart, someone who loves to influence others for the greater good to not only find their true expression but capitalize on it in their lives. I am highly motivated to bring stories of any kind to life. I've helped publishing companies and authors earn record breaking revenue and acclaim. Most recently, I worked on 3 amazing Kohl’s promotions where 100 percent of the proceeds were donated to support kids’ health and education initiatives nationwide. As such, I believe we can all weave the idea of giving back into our work lives. My dream is to continue to tap my creative side through the writers I work with helping them find their signature communication platform, whether it helps them achieve their goal to become a published author or it helps their company's marketing and branding efforts. The process is truly remarkable - I'm in for life!

What strengths do you bring to the table when it comes to being an influential woman in biz?

I've work with have complimented me by saying that I've inspired them to be the best at their jobs. That makes me happy. Under my leadership, I've worked with accounts that have become partners and friends of mine. I bring with me professionalism, dedication to their plight, enthusiasm and the desire for true connection. I've never had a bad meeting!

What is the latest business obstacle you’ve had to overcome and how did you do it?

Currently, I work for a niche international publishing company, LID Publishing. I am tasked with starting a publishing line in the US market in 2012. However, this is the first time they have explored the US market. My job is to work with my own team of freelancers, find authors and create an extension of the company successfully here in the States. I am pulling together all my contacts and resources to strategize how best to use my time on this new venture.

What’s different about your business niche that makes you get up and be your best everyday?

Without getting too technical, we publish books for authors and companies in the business category to help them achieve their communication goals. Because traditional bookstores and print books are on the decline, this offers us tremendous growth opportunity.

With over 14 years experience in the book publishing field, I find my new company a joy because of the creativity involved. I can plan and execute on a daily basis which makes for an exciting day. I also find my colleagues such intelligent and focused people. We are already a great team that offers a lot. I'm excited that our business model is non-traditional. It allows me to constantly meet new people and help them achieve their goals. What's better than that?

Your favorite part of your job is...

Hearing people’s stories.

What are some cool new ideas about the business you’re in that you can promote or share with our readers to expand their minds and hearts?

Have you written a business-oriented book but don't know how to market it? Business owners - have you thought about your messaging and how it can translate to greater attention to your company or brand? If you want enhanced communication to reach your target market, consider writing a book. We'll help you develop your editorial focus or ghost-write and walk you through the process!

Ask me about my bread and butter...

-Creating your own content by writing a book or ebook is an ideal way of targeting your message directly to your brand, products and services.
-Taking advantage of the opportunity to inform, educate and even entertain your audience speaks volumes about your commitment to a customer-centric company.
-Reap the benefits a book offers of engaging your customers and prospects for 25 minutes (according to a APA study) compared to mere seconds with traditional media.
-Add your company's logo on the jacket or insert a personalized letter in the book.

Looking forward to talking soon!

And how for the fun Hoboken chit-chat...

Your fave restaurant in Hoboken is...

Grimaldi’s Pizza is mouthwateringly good!

Your favorite Hoboken hang out is...

10th and Willow

Your ultimate, all-time favorite Frank Sinatra song, hands down is...

The Theme from New York, New York

Are you a baseball fan... it was created here?

YES!!!

And now, tell us. What headline does Hoboken deserve as an incredible city?

The Hidden Gem on the East Coast

Yes, we are all living our dreams within this hidden gem on the east coast. Welcome to the Women in Business Council blog forum, Raquel. Ladies and gents... as you can see, we are filled and overflowing actually- with the most abundant of inspirational souls of females looking to take their life and business to the next level. Please take a moment to learn more about Raquel and when you see her at our next event, shake her hand and let her know how much you enjoyed reading her story. She may end up writing yours...